WoC explanation –

“A dynamic page is built on the fly when it is requested by the person doing the clicking, and current data is pulled in at the time of the request.  The web page is nearly completely canned, with no personality or differences among pages other than the data.  See Michael Caine page from The Numbers for a good example of a completely dynamic page.

Cogerson specifically said he did not want a page like this on Ultimate Movie Rankings.  He wants to build out each (static) page with personalized content, comments, and research.  If the movie data in the tables could be dynamic (Current data always pulled at the time the page is requested), it would solve an enormous number of data inconsistency problems among different pages with the same movie found over the years by you, his audience. 

The updated pages have data tables that have been converted from static data to dynamic data.  When he updates numbers for a movie in his database, it automatically populates all web pages where that same movie is found.  Pages on Ultimate Movie Rankings are static with dynamic table data for accuracy and ease of publishing.  More totally nerdy details are available, but Cogerson’s eyes are glazing over, so I will stop now. 

What this really means – On Sundays after 12 pm, Cogerson pulls data for the movies currently earning Box Office money.  He puts this is his own database and then rushes to get it put into the various pages by 1 pm, when NFL Football starts.  It frequently takes much longer than an hour, and inevitably errors are made that his readers catch.  With dynamic data, on Sunday 24 September, he pulled data on 34 current movies and pushed that to all 26 pages.  It took a grand total of 4 minutes.  FOUR minutes.  More than that, the data on each page reflects what he sees in his database.”