On September 21st 2016, I actually got a chance to see with my very own eyes the William Schaefer Warner Brothers ledgers. How I ended up traveling 6,000 miles to see some movie ledgers from many moons ago might be interesting…at least to my mother (BERN1960), who requested I write about my cross country trip to the Edward Doheny, Jr. Memorial Library on the campus of the University of Southern California. But to understand how I ended up there…. maybe a little background is needed.
I first started movie blogging at HubPages.com in 2011. Our first subjects were all current movie stars like Bruce Willis, Tom Hanks, Julia Roberts and Denzel Washington. Our movie pages were getting some attention but most of the views came from the HubPage community (Steve Lensman/Flora) and from my family and friends. Well one day I was talking to my mother-in-law and she asked, “Do you have a Clark Gable page?”
I responded…”Clark Gable?….no I do not have a page on him….and I do not really think many people would be interested on a page on him.” Later I told my wife, Wife of Cogerson (WoC), about her mother’s crazy suggestion of writing a Gable page. WoC said….”You ought to do a page on Gable….at least ONE person will enjoy the page.” I told her…”But they do not have box office numbers from back then….it will be IMPOSSIBLE to find that information.” Well since I strongly believe in the rule…Happy Wife, Happy Life….I started to write a Gable page.
So I started the research….and other than some box office information on Gone With The Wind…I found “a whole lot of nothing” on Clark Gable box office grosses. What to do, what to do? Well….back in the 1980s, I actually wrote down all of Variety’s Top Rental Movies of all-time in a red folder. So I dug that folder out of a box in the attic and started to actually find some box office rental information on 25 or so of Gable’s movies. So thinking 25 Gable movies were pretty impressive….I published my first classic movie page using Gable’s box office rentals as the box office gross total.
Thinking I had made my mother-in-law and wife happy….I went back to writing movie pages on current stars. Then something funny happened….I started getting some very angry comments on my….drumroll…..Clark Gable page! Even more surprising was the fact that the comments were coming from outside the HubPage community. Turns out that listing most of Gable’s movies with a box office gross around $4 million….and that my ranking system said he only made one good movie (Gone With The Wind) really really upset his fans.
As I digested the angry comments….I realized many things. (1) Boy, was I wrong about thinking nobody would be interested in a Gable page. (2) Wow….people outside of HubPages found my page. (3) Box office rentals can’t be used as box office grosses. (4) I need to figure out a way to get a more accurate box office gross using box office rentals. (5) I need to fix the Gable page…and fix it quickly. (6) And finally….my wife and mother-in-law are way smarter than me.
What happened next? Lots of stuff. (1) We (WoC) came up with a calculation that turned rentals into grosses…and then grosses (using ticket prices) into adjusted grosses…so it would be easy to compare movies from different years. (2) We (WoC) ordered a subscription to Variety and pulled out 1000s of rental numbers from their archives. (3) I did massive amounts of internet searches on box office information of yesteryear…which led us to the Holy Grail of classic box office information…the ledgers of MGM, RKO and Warner Brothers. The ledgers are located and can be viewed at USC and UCLA. (4) In my mind, I was becoming the Indiana Jones of classic movie research….no offense to Dr. Mark Glancy, who has been writing about the ledgers for many years now.
Since that Gable page….I have become obsessed with classic box office grosses. Over the years, I was able to find and secure lots of classic box office information. Big finds? MGM ledger numbers from 1928 to 1947. RKO ledger numbers from 1929 to 1951. Warner Brothers Top 10 hits from 1930 to 1944. 20th Century Fox box office rental numbers and production costs from 1935 to 1970. So even though I had about 150 Warner Brothers ledger numbers…I wanted more! So when WoC told me we were going to Las Vegas….I scheduled an appointment to see the Warner Brothers ledgers that are located at USC. Which gets us to September 20th, 2016.
Obstacle One: About 2 weeks before the our trip…I identified 1,128 Warner Brothers movies that I hoped to find box office information on. So I printed up these 6 sheets with 47 movies on both sides. I then spent many days listing the movies that I already had box office numbers on (thanks Laurent) so I would not spend time doing research on movies I already had. All looked good…then on the day before my appointment, I was verifying directions to the library when I found these “archive viewing rules”. No bags, no pens, no cameras, no food, no drinks and the big one….no notes are allowed in the room. I was allowed to bring in a laptop computer and they would provide a pencil and index cards. No notes are you kidding me? So with 2 weeks of work going down the drain….Plan B was hatched and implemented. I spent the rest of that day creating a excel spreadsheet that transferred the information on my notes to the laptop.
Obstacle Two: Woke up at 3 AM in the morning in Las Vegas. The directions to Los Angeles said it would take 3 hours and 56 minutes to get to the USC library….my appointment was at 10:00 AM. So around 3:30 AM I start the trip. At 6:15 AM things are looking great…..my GPS (ok, it was my daughter’s GPS) said I would arrive at 7:50 AM. As I am driving through the California desert, I am thinking I will get some breakfast, maybe go look at the Hollywood Walk of Fame (it is 8 miles from USC). Then I found out why Los Angles traffic is considered the worst in the United States. To make a long horrible traffic story short, I did not arrive at USC until 10:15 AM.
Obstacle Three: After dealing with some issues of where to park? and where is the library?, I arrived inside the Doheny library at 10:30 AM. At the front desk, they tell me the special collections archive room is number 206. I bounced up the stairs….after years of searching, I was going to see the ledgers with my own eyes. I got to room 206, with a big smile on my face, I saw the viewing room….I thought…”This is going to be awesome!” A lady looks at me and asks….”Are you here for an appointment in the viewing room?”…..I replied….”Yes ma’am…I traveled over 3,000 miles to get here to see the Warner Brothers ledgers.” She looked down at her schedule with a confused look, said….”All of our appointment people are already here….what is your name again and you are looking for the Warner Brothers what?”
Needless to say….panic spread through me. 
So after a quick check she informed me that I was not on the list of people scheduled today to be in the archives. Had I really come 3,000 miles to be told….sorry there is no room for you in the room? After about 15 minutes of terror, she realized I was in the WRONG ROOM. And that I needed to be in the Cinematic Arts Library that is down in the basement. So down to the basement I went…..and I was so relieved when heard, Edward Comstock, the Senior Library Assistant say….”Are you Mr. Cogerson?” The time? 10:52 AM…..it had taken 7 hours and 22 minutes to finally be in the right place!
Obstacle Four: I followed Mr. Comstock to the Cecil B. DeMille sitting room and he showed me the desk I will be working at….and right beside my assigned desk were the William Schaefer Warner Brothers ledgers! He let me unpack my laptop and then took away everything except my laptop and my prepared notes which I had placed on the desk. As I sat down I thought….”Cool….that no notes rule made no sense at all”. So I grabbed the first pile of ledger numbers and a pencil that was on the desk and started writing the box office rental numbers down on my prepared notes.
I got about 4 movies done, when Samantha (the USC lady that was in the room with me) asked….”Are those your notes?” when I confirmed that they were my notes she said….”I’m sorry, those are not allowed in here.”….and she took my notes away. Thankfully my laptop had a file ready to use…as I waited for it to load up…..I grabbed one of their index cards and I started writing down rental numbers. Once the computer was up and running I started to type in the numbers.
Obstacle Five: After about 45 minutes of frantic box office rental transfer…something strange started to happen. It felt like the entire room was spinning…..and I felt like I was going to pass out. It was then that I remembered….I had not had breakfast and I had not had lunch. Then when you factor in the 3 hour time change, you realize my body was saying….”Hey dummy we need food.” So I figured I would have to STOP and get food. That was not part of the plan….but I felt if I did not stop….I would soon being lying on the floor.
At that point I started running across the USC campus looking for any food. I felt like a zombie looking for fresh meat. Finally I found a place to eat and I ate. Soon after the room stopped spinning around. When I returned to the archive room….there was a new USC person in the room. After about 5 minutes she came to my desk and handed me back my notes. She said…”I think these are yours”. At first I was glad to see my notes back….but then I thought….”This could be a test…and I don’t want to be caught with the notes again…they might kick me out”…..so I went to the USC person’s desk and handed her back my notes saying….”I am not supposed to have any notes in the room”. That turned out to be my last obstacle.
My appointment was for 6 hours….and even though I felt I had wasted a third of that time….I got on a roll after getting food….and was very happy with my data collection when I left. Of the 1,128 Warner Brothers films I was looking for, I found box office rentals on 75%. When I got done….I thanked everybody for their help…..took some pictures and headed back to Vegas. Traffic sucked again…..but I was a pretty happy camper. My mission had been accomplished.
After trying to see the ledgers for so many years…I had this visual image of the ledgers in my head.
The reality of how the ledgers looks is closer to this…..this is not the Warner Brothers ledgers…just me trying to recapture how they looked.
Now what?
So now that the Warner Brothers ledgers have been seen….what is next?…..well according to Laurent…..it is possible that somewhere in Wisconsin there are some United Artist film ledgers…..maybe there is a trip to Wisconsin in my future.
Hey Cogerson, will there be more posting of Warner Brothers Ledger? I’m more focusing on Box Office results for films of the 20s and 30s.
Thanks.
Hey Kevin….I have been slowly getting the Warner Brothers Ledgers out there in my updates. My Bogart, de Havilland, Flynn, Loy, Reagan, B. Davis, Greenstreet, Henreid, Cagney, Day, E.G. Robinson, J.Barrymore probably have about 30% of the ledger numbers already listed.
As for the 1920…..I started my research that day in 1929….here are the few 1920s movies I have not been used in updates
Million Dollar Collar $222,000 domestic rentals, $90,000 worldwide rentals
Stolen Kisses $241K domestic….29K worldwide rentals
One Stolen Night…..$227K dom. $15K world.
No Defense……$262 dom……$56K world
Queen of the Night Clubs…..$459 dom. $16 world
Frozen River $241K….dom. $77 world.
Glad Rag Doll $735K dom. $275K world.
On The Show $1741K dom. $674K world.
Honky Tonk $448K dom. $202K world
Hope that helps a little bit. Eventually I will get out a yearly page on all the years I have 50 or movies on.
Wonderful story telling. Sounds like a grand adventure.
Thank you Tim 1953.
HI STEVE
Thanks for coming back with some very interesting observations and additional information about your own preferences. May I throw on the table further points for consideration?
(1) For a variety of reasons I am indeed curious about the box office performance of many individual movies from all decades. I am not necessarily interested in the particular gross of every film that an actor has made but I like to try to learn the overall gross of every top star but obviously I can’t get to the whole without having all the parts.
(2) Overall box office performance is a key measure in comparing one star’s achievements and status with those of another. Down through the ages mankind has had a healthy preoccupation with such comparisons in relation to all major cultural activities and influences and historians say that the influence of the Hollywood movie on Western culture has been.
remarkable; and in many impoverished countries the man in the street is even more obsessed with all matters concerned with for example his sporting heroes as escapism from the fact that there ISN’T much MONEY to go around
(3) For there to have been a widespread practice of the concept that only things happening now matter and that stats of past occurrences are ‘trivia’ could well have meant that we would have no idea how many fights Ali won, how many tennis grand slams Rod Laver won, how many golf majors Jack Nicklaus won or how many league titles Arsenal won and yet such achievements are quoted all the time and in bars all over the world people love discussing and arguing about them and comparing the achievements of past sporting greats with present ones.
(4) Conversely to say yes gaining knowledge of Babe Ruth’s triumphs is an important and worthwhile pursuit but taking an interest in Errol Flynn’s commercial status as a box office champion is trivia would strike me as arbitrary.
(5) Whilst I have on balance greater affection for the Classic Era of Hollywood than for the modern era I nonetheless have a keen interest in the box office achievements of the great stars of both eras; but say I was interested in just the performers of one of those eras how am I to place in proper historical context the status of any of those actors if I have no knowledge of the achievements of those in the other era?
(6) Remember that song by The Waterboys: “I saw the crescent/You saw the whole of the moon.” Surely we shouldn’t live in a parallel universe where cinemagoers know so little of Katie Hepburn they believe that the greatest actress of all time is Elizabeth Hurley. I am sure that Bruce’s stats were what helped convince you that Mae West was overrated by AFI.
(7) There are philosophers and intellectuals and at the other end of the scale cynics who think that trivia is everything not associated with the likes of wars,peace, famine, politics and to them even England winning the world cup in 1966 doesn’t count whereas many of your fellow countrymen are rightly still proud of that. I think that a healthy outlook particularly when one is retired depends on maintaining the broadest possible interests; so am I not lucky to have my tennis, my passive interest in politics, my opera, my popular music, my trips to the modern cinema – and my interest in the statistical progress of the Cinema?
Following the British general Election in 1964 when Harold Wilson became Prime Minister Leonid Ilyich met Vladimir Viadimovich on the outskirts of Moscow where they stood chatting in the snow for a time and as they were parting Leonid said to Vladimir “Isn’t Harold Wilson a funny name?”
🙂
Thank you Helakoski….glad you found this a fun read. When I was writing it….I kept thinking…this is going to bore people to death. Glad you like my image of me running around USC hungry….that was one of my son’s favorite parts too. I can see LA traffic making many people move away. Thanks for the kind words…they are appreciated.
Good job Cogerson. Truly a fun read. You made me laugh many times. I especially liked the visual picture of you running around USC looking for food. As for the traffic, it is always bad. One of the main reasons I no longer live in that area. I think your efforts are appreciated by lots of people!